Edoque is a delivery service for farm-fresh and premium food products. During the post-pandemic period, the company was actively growing on the e-grocery trend, but the lack of a mobile app limited LTV and order frequency.

Build a tool to increase audience loyalty, shift orders from web to mobile, and automate customer interaction processes with deep integration into the existing IT infrastructure (website, CRM, ERP, analytics).

Team Building: Hired and organized a distributed development team from scratch, implementing Scrum processes and regular sprints. Frontend — Flutter, backend — PHP/Python, DB — MongoDB.

Product Audit: Personally walked the path of a buyer, warehouse worker, warehouse manager, and courier to understand the specifics of assembly and delivery for interface design.

End-to-End Integration: Organized the app's connection with the website backend, Retail CRM, and analytics tools (Amplitude, AppsFlyer).