Edoque is a delivery service for farm-fresh and premium food products. The company's growth required a shift from manual management to systematic unit economics and operational cost control.

Optimize variable costs, implement a KPI/OKR culture, and overhaul the company's financial model to fix errors in profitability calculations.

Data-Driven Management: Built real-time dashboards for monitoring KPIs across every department (warehouse, procurement, logistics).

Logistics Optimization: Implemented fuel cards and changed the courier payment scheme, delivering direct cost savings.

HR Decisions: Carried out a difficult but necessary 20% warehouse staff reduction during off-season to maintain financial stability, followed by hiring effective managers.

Financial Audit: Together with consultants, updated the financial model, eliminating errors in debt and expense calculations.