Edoque is a delivery service for farm-fresh and premium food products. CRM data analysis revealed a core audience segment with high average order value that required a personalized approach to maximize LTV. This was confirmed through behavioral audience interviews.

Develop a product similar to Amazon Prime/Ozon Premium that would lock in the core audience with the brand and increase purchase frequency.

Customer Discovery: Conducted a series of in-depth interviews with regular customers (nutritionists and healthy eating advocates), identifying a need for savings on regular product categories.

Feature Development: Designed a web interface for subscription management and its seamless integration into the mobile app.

Marketing: Prepared and launched an advertising campaign focused on the value of long-term savings and service exclusivity.